Art Direction is very different as it needs to capture the essence and imagery within a script. Using his imagination, glamour quotient in films, Thotta Tharrani used to subtly weave in the set as a total package without distracting the viewers from the storyline and action. That is why in ‘Indian’, ‘Mouna Geetham’, ‘Raaja Paarvai’, ‘Jeans’, ‘Bombay’, ‘Nayagan’ or ‘Sivaji’, some scenes were so real that they looked like the scenes were shot in outdoor locations, but they were actually shot in Chennai studios which were designed by Thota Tharrani. ”